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Our Team
Kerry Allday
Managing Director
Chris Collins
General Manager - ICT
Kerry Allday, Managing Director
Kerry entered the world of direct marketing in the early 80s as Direct Marketing Manager for Royal Guide Dogs, Contact Centre Manager for Switzerland Insurance and then the services industries of mailing house and advertising agencies, at the same time completing a Certificate in Personnel Management, an Associate Diploma in Marketing and a Diploma in Direct Marketing. After establishing Data Active in 1989, Kerry acquired Direct Response in 2007 and the two businesses merged under one roof to become Data Response.
Chris Collins, General Manager - ICT
After completing a Bachelor of Computing, Chris’ career started in banking and finance for National Mutual and ANZ before moving into logistics. After the installation of a state of the art warehousing and inventory system at Welpac headed up by Chris, he moved across to one of its clients, Data Active, following the acquisition of Welpac by the Smorgan family. 11 years later, Chris is the ingenuity behind all Data Response’s systems both in communications and information management. He has designed and created all of the IP within Data Response’s custom built software applications and the protocol required to blend with client and key supplier systems.
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Team
Corporate Office
1st Floor, 596 North Rd
Ormond,VIC 3204
Phone - 1300 880 818
Email - info@dataresponse.com.au
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